Launch your own lingerie brand, discover the Summer 2025 lingerie trends
Launch your own lingerie brand | Summer 2025 promises to be a promising time for lingerie fashion, combining elegance, comfort and durability. This season's collections stand out for their diversity and their adaptation to contemporary needs. Here's a roundup of the trends you won't want to miss if you want to be at the cutting edge of fashion this summer.

Minimalisme et simplicité : l’essence du chic

Minimalism continues to seduce. Clean-lined pieces, such as wire-free bras and bralettes, dominate the collections. Light, breathable fabrics such as microfiber and modal are favored for their unrivalled comfort and natural look. The emphasis is on well-being without compromising on elegance, with designs that celebrate the beauty of minimalism.

D'YRSAN

Palette douce : pastel et neutres

This summer, soft, soothing colors take center stage. Beige, ivory, rose and mint add a touch of softness and elegance. Pastel shades, such as lavender, peach and sky blue, add freshness and delicate femininity to any room. These colors invite relaxation and lightness, perfect for sunny days.

Nature et motifs floraux : une invitation au romantisme  

 

Nature invites itself into our wardrobes with omnipresent floral and botanical motifs. Delicate embroidery and flora-inspired motifs add a romantic, sophisticated dimension to lingerie ensembles. This trend reflects a desire to return to our roots and harmony with nature, bringing an organic, poetic touch to our undergarments.

Technologie et innovation : confort et performance 

Technological advances are revolutionizing lingerie with innovative fabrics. Antibacterial and moisture-repellent materials improve comfort and durability. Ergonomic designs, conceived to adapt perfectly to different body shapes, are gaining in popularity. This combination of technology and fashion guarantees underwear that is both beautiful and functional.

D'YRSAN

Durabilité et éthique : vers une mode responsable

Sustainability is at the heart of lingerie fashion in 2025. Eco-friendly materials, such as recycled fibers and organic cotton, are increasingly used. Consumers are looking for brands that adopt responsible, environmentally-friendly production practices. This trend towards more sustainable and ethical fashion is an important step towards a greener future.

Lingerie multifonctionnelle : polyvalence et style

Versatility is the watchword, with lingerie pieces that can be worn as outerwear. Elegant bodysuits and bustiers become wardrobe staples, offering stylish options for different occasions. Sets with removable or adjustable elements offer greater flexibility and customization, meeting the varied needs of consumers.

Besoin d’accompagnement ?

At d'Yrsan, we understand that launching a swimwear brand is a complex adventure. That's why we offer comprehensive support at every stage of your project.

Our expertise in tailoring will ensure high-quality production in line with your vision. Make an appointment with our workshop today for personalized advice and professional support along the way.

Together, let's bring your ideas to life and make your swimwear brand a success. Contact us to start this exciting adventure!

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